Getting Loyalty Unstuck

For too many brands and companies, loyalty is stuck. 

The lack of brand differentiation and homogenous loyalty programs emphasizing only transactional value are eroding loyalty, which is harder to come by post-COVID. 

Failure to deliver a better customer experience, combined with a transactional loyalty approach, has many brands stuck in a downward spiral.

Loyalty is not a program.  It never was.

Companies and brands that understand this see higher rates of growth and higher multiples on enterprise value.

Grey Space Matters offers solutions to help your brand loyalty, and CX, get unstuck.

Our holistic approach enables brands to redefine loyalty, addressing four critical success factors:

  • Strategy

  • Leadership

  • Insights

  • Go To Market

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Our Services

Black and white photo of modern architectural building with multiple suspended walkways and glass walls representing data and insights.
Black and white photo of a river with ice and snow, a bridge in the background, and a helicopter flying overhead. This represents Go—To-Market strategies and tactics.
A black and white photo of a stone bridge over a body of water with ducks swimming below. This represents leadership
Empty winding road with shadows from trees on both sides, black-and-white photo. This represents strategic direction.

Leadership is the key to getting loyalty unstuck for any organization. Leveraging the breadth and depth of our experience and relationships, we provide retained executive search to ensure you have world class talent, along with organizational assessment and design expertise to ensure loyalty is more than a silo, but part of your DNA that customers will feel and respond to.

Strategy

Strategic innovation by definition means something new, not something formulaic. It’s a guidepost and reflects the appropriate commitment to customers and your brand. Beyond that, it makes your brand loyalty proposition and customer experience sustainable, profitable and valuable for all of your stakeholders.

Leadership

Navigating the market with relevance to ensure your strategy comes to life in all the right places, for the intended results and benefits to all stakeholders. We know how to work with and help you and your agencies make your loyalty and organizational strategies deliver results that create the ultimate value.

Insights

Nike calls it “know to serve”. We combine proprietary insights via research and analytics with to provide actionable understanding of what drives customers to your brand and keeps them with you. Data collection is one thing, having the experience and expertise to translate data and insights into effective action is the value we add. .

Go To Market

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